Paper Details

Name: Mithuna & Jeevanandham
Country: India

Year: 2026
Volume: Volume No: 13, Issue No: 1 (January-June)
Page Number: 63-67
DOI: https://doi.org/10.5281/zenodo.19567331

ABSTRACT
Pain killer tablets, commonly referred to as analgesics or non-steroidal anti-inflammatory drugs (NSAIDs), constitute one of the most widely consumed categories of over the counter (OTC) and prescription pharmaceuticals globally. In India, rapid urbanisation, changing lifestyle patterns, and increased health awareness have collectively influenced consumer behaviour towards pharmaceutical products, including pain killers. The present study investigates the consumer perception towards pain killer tablets among residents of Coimbatore city, one of Tamil Nadu's foremost industrial and educational hubs. A structured questionnaire was administered to 150 respondents selected through convenience sampling. The study analyses dimensions including brand awareness, purchase behaviour, price sensitivity, usage frequency, awareness about side effects, and the role of medical professionals' recommendations. Statistical tools including percentage analysis, chi-square test, and weighted average method were employed for data interpretation. The findings reveal that brand loyalty, physician recommendation, and prior experience are the primary determinants of consumer preference.

Keywords: Consumer Perception, Pain Killer Tablets, Analgesics, NSAIDs, OTC Drugs,
Coimbatore, Pharmaceutical Marketing, Self-Medication, Brand Awareness.